The Journey, Driven by profits, many people started to hunt and kill animals such as foxes and rabbits to make money by selling their fur. After watching a video showing such a brutal business we were inspired to created this work.
The idea is to demonstrate the unbearable pain the animals suffer when they are slaughtered, using a needle to symbolise each piece har. There are totally 50 million needles used for 9 animal models that were displayed in a shopping mall lobby. The campaign has successfully drawn the media attention as well as made a loud voice in society.