We launched a campaign to introduce Johnnie Walker’s new strain, Johnnie Blonde. So, this is a whisky, but it's not your typical whisky. It's a whisky meant to be mixed with lemonade. Named Johnnie Blonde, it's distinct—despite the name, it has no hair because it's a drink. There won't be any leather armchairs; it's designed for young people.
The concept of a flavour collage created a constantly refreshing social feed crafted from diverse styles to form something fresh and enjoyable. This concept brings to life the playful and provocative personality of the brand, incorporating copy that signal playfulness, deliciousness, and the essence of Johnnie.
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④th Edition
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