This campaign attracts new consumers by positioning Johnnie Walker at the core of both festive and year-round gifting occasions, establishing it as the significant choice for those who hold importance in our lives.
We developed three hero films, an Out-of-Home series and social to celebrate the essence of gifting with Johnnie Walker. By placing Johnnie Walker at the center of gift-giving, we've connected it with meaningful relationships, crafting unforgettable moments that endure well beyond the event itself.
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④th Edition
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