London’s Bond Street set in the heart of Mayfair, is revered throughout the world for its wealth of elegant boutiques, exclusive brands, designer fashion, bespoke goods, fine jewels, art & antiques & is home to over 130 luxury retailers. With a record number of tourists projected to arrive in the UK and Europe this year. Many of the brands associated with Bond Street already popular among both the HNW and UHNW Chinese consumer.In 2014, there were over 200,000 Chinese visitors to the UK staying 6-7 nights and spending an average of £2,508 per trip dwarfing the global average of 3-4 nights while spending £640 on average. The New West End Company and more specifically Bond Street, London have recognised the increasing importance of the Chinese tourist and consumer to its members and the West Ends economy in general. They have therefore approached to initially build an English language and Chinese language website focusing on both the B2B and B2C aspects of their business model.