Driven by profits, many people started to hunt and kill animals such as fox and rabbit to make money by selling the furs. I was once shocked and furious after watched a video showing such brutal business. Inspired by that, I created this work. The main idea is to demonstrate the unbearable pains those animals suffer when they were slaughtered in order to arouse people’s attention. A needle symbolizes a piece of fur hair. There are totally 50 million needles used for 9 animal models that were displayed in the shopping mall lobby. The campaign has successfully drawn the media attention as well as made a loud voice in society.