The brief is about an upcoming winter sale. The client wants to focus on easy storage and gave us only 15 sec ta create a TVC. The idea is a family waking up and listening to the weather report. The weather report says: "The weather is getting warmer" so they take off the warm clothes and change into a dress and T-shirt, preparing to go fishing and a picnic. When they were done preparing the weather report said: "the weather is getting colder"