PROJECT NAME

OXFORD STREET

PROJECT CATEGORIES

Digital

PROJECT Link

http://oxfordstreet.co.uk

PROJECT DESCRIPTION

Oxford Street Summer Days is our first every media advertising campaign delivering a 4-week partnership (print and newsletters) with key London publication the Metro. Aiming to drive footfall and sales throughout the summer period and generate shopper advocacy, this campaign will promote the very best Oxford Street has to offer across Going Out, Beauty, Dining and Fashion. To further amplify the campaign’s credentials and social reach, the campaign will be fronted by high-profile social influencers in each of their respective fields, our OXSTInsiders- Oliver Proudlock, Hemsley Sisters, Patricia Bright and Ella Catliff.

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