PROJECT NAME

Lambeth Council

PROJECT CATEGORIES

Digital, Integrated campaign 

PROJECT Link

http://nothingcha.wix.com/scbc

PROJECT DESCRIPTION

In Lambeth, Especially, Brixton which is a young city, a large percentage of its population being of African and Caribbean. More than 27,000 people move through Brixton Underground station every day.  Then Litter has become a serious problem, in particular, litter from food takeaway/ food outlets is unsightly, unhygienic and expensive to collect. We found 46% of Lambeth residents are the full-time employee, but there are over 4,500 long-term unemployed people.

The idea called “ Small change, Big change ". The employee can donate money on FB page, and unemployed people can find “Brixton cleaner” job on the same FB page, they can apply for the job, and money the collected will be as salary to them.

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