PROJECT NAME

Spotify T&C album

PROJECT CATEGORIES

Integrated campaign 

PROJECT DESCRIPTION

Latest research reveals just 7% of Britons read the online terms and conditions when signing up for products and services. People usually ignore Terms & Conditions, because no pictures, the font size is not big enough and narrow, too long to read. But Terms & Conditions are really important for getting to know the product. As a music platform, Spotify modified the terms into lyrics and created a Spotify album, combining the need to convey the terms with the musical talent available. Each artist covers a different section of the terms and conditions as a track, energizing the way we convey the less stimulating information, The album is available on Spotify, so people who like listening to music can now enjoy the informative and memorable songs.

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