Fur Hurts
Peta
2013
The Journey, Driven by profits, many people started to hunt and kill animals such as foxes and rabbits to make money by selling their fur. After watching a video showing such a brutal business we were inspired to created this work.
The idea is to demonstrate the unbearable pain the animals suffer when they are slaughtered, using a needle to symbolise each piece har. There are totally 50 million needles used for 9 animal models that were displayed in a shopping mall lobby. The campaign has successfully drawn the media attention as well as made a loud voice in society.
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