Rimowa ‘Never Still’ campaign promotes the purpose of travelling through the story of three icons, global superstar Rosé of Blackpink, football prodigy Kylian Mbappé, and Formula 1 stalwart Sir Lewis Hamilton.
The campaign was scored by the legendary Hans Zimmer, illustrating a consistent theme of personal progress and journeys. This campaign comprises three hero films and a significant OOH presence localised around the world.
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