Restore the brand's iconic standing within the gin market. The campaign emphasises a mindset of embracing life wholeheartedly—not settling for just one tasting note when you can savour multiple flavours.
We encourage treating each day with richness and refusing to accept the ordinary, instead, striving for the extraordinary. In the campaign, we crafted five films, developed a series of out-of-home ads, and designed a custom Tanqueray font 'Magnificent' to maintain consistency throughout the brand's visual language.
FEATURE: THE DRUM ↗
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④th Edition
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